Hi, I'm Ruby

I am the founder of Rubys of London and I'm a certified vegan baker also specialising in products additionally free from wheat, gluten and refined sugars.

My love for baking began at a very early age with many of my childhood memories made in the kitchen. I often remember baking many a mud pie, to my mother’s delight. Due to a childhood dairy and egg allergy I was often left with the uninspiring free from option while looking longingly at the birthday girls glorious cakes. I believe that this is where my passion and flair for edible works of art began and I have been creating ever since.

I had been baking vegan products for many years when I decided to take a stall at Greenwich Market. This proved a great success for Rubys of London and business grew quickly, with customers travelling from near and far for my delicious delights. My creative nature inspired me to develop the product range further based on my customer’s needs.

I am dedicated to producing high quality products using only the finest ingredients, making my product taste as delicious as they look. I truly believe in the importance of the handmade element of baking and this is central to my business ethos, therefore everything is freshly made to order, exclusively for you. I believe this love and attention to detail can be tasted in every bite.

I was awarded the 2010 Slow Food Bursary and am a recommended supplier for BAFTA Members Club, alongside taking part in a number of London based events including the BBC Food Show, Thames Festival, Real Food Events and many more. I am very honoured to have been awarded the 2013 British Baker Product Innovation Award, winning alongside some of the best bakers in the country. This was a huge honour and has inspired me to develop my range further and keep experimenting.