My passion for good food began at a very early age with many of my childhood memories made in the kitchen. Suffering with a childhood dairy and egg intolerance, I was often left with the uninspiring free from option while looking longingly at the birthday girls glorious cakes. I believe that this is where the Ruby's story really began.

I launched Ruby's back in 2010 from Greenwich Market offering a wide range of vegan bakes and as they say the rest is history! We were one of the first 100% Plant based companies in London back when finding plant based treats was still almost impossible! The market stall was a great success and business grew quickly with lovely customers travelling to us from near and far.

My passion for product innovation and creation has taken the business in many different directions over the years but one thing that has never changes is my commitment to producing premium products, using the finest ingredients to ensure the best customer experience possible.

Starting this business from home with no money to invest but a whole heap of passion and determination has been a real roller coaster with many challenges and triumphs along the way. I had always dreamt of having my own shop and when the opportunity arose in the Summer of 2020 I grabbed it with both hands. I cant wait to see what the next chapter of Ruby's will hold and look forward to feeding many more of you!